We’re here to help you claim it and create it.
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iCadenza was founded on a lofty dream: To help prominent and emerging musicians create successful careers on their own terms.
As performers ourselves, we know that crafting a career in music isn’t for the faint of heart. Self-criticism and self-judgement hold many musicians back from putting themselves out there in the way that’s required today.
On top of that, institutions struggle to prepare musicians to meet the demands of a career in the 21st century. In an industry driven by tradition, gatekeepers, and “the powerful few,” musicians often struggle to be seen. We started our business because we feel there’s a better way.
iCadenza seeks to enable musicians to define their own success and take action on their dreams. So many times, our clients are following paths they were shown by someone else, only to realize that they’re looking for so much more.
Working with our coaches gives you support to discover and walk your own path.
We support you to identify your unique value as an artist and communicate it to your audience, to build new relationships to grow your network, and to take action to make your dream a reality.